Get Well Soon – Take Your Service To The Next Level
“People seem to think Customer Service and Marketing are separate departments. I say they go hand in hand. There is no better way to increase or decrease your brand impression than through customer interaction. Every person in your company is a marketer, especially those on the front-lines. Every employee is your brand ambassador, your marketer and the face of your company. They make a difference.” ~ Scott Stratten
Imagine cutting your hair and transforming yourself into an entirely different person. The change is so dramatic that your loved ones wouldn’t even recognize you.
Now picture yourself working every Joe job in your organization. You know those positions that nobody really wants to do. Like being a janitor, or working the night shift.
Why would you want to do this? Read more
Adland – The Business Book That’ll Make You Cry
Adland: Searching for the Meaning of Life on a Branded Planet
Adland Book Review
Picture this…
You stumble into your local bookstore and head over to the business section.
You’re getting ready to hunt down that book you’ve been looking for. You glance to your right and notice a young man, easy on the eyes.
But there’s something strange about this young chap.
He’s seems to be clutching a brightly covered advertising book like he’s afraid it’ll launch right out of his hands.
And he’s crying. Read more
Selling – The Catholics Are Doing It So Why Can’t You
My daughter Eavan is a weird one. She’s been wanting to go to school since she was 2 years old. And last week her wish finally came true.
She started junior kindergarten and she loves it. And according to her teacher Mrs. Lockie, Eavan’s been breaking hearts since the first day of school.
She is quite the charmer.
On Wednesday I opened up her napsack and found a big ziploc bag with a folder in it. The front of the folder was labeled “Communications”.
So I tore it open. I was excited to find out what a beautiful little angel my daughter has been since she started school.
But that’s not exactly what I found inside.
It was a sales magazine for scholastic books. There was a note in there as well, a sales letter.
I sat there for a moment thinking about all the correspondence I’ve had with the school so far. And I realized that most of the letters and info that I’ve received from them has been some variation of a sales pitch.
No really it’s true. Read more
How To Create a Swipe File – Mad Men Guide To Sales Domination
How To Create a Swipe File
Swipe files are your secret weapon for sales success. In this post you’ll learn how to create a swipe file and be given some online resources to start building your swipe file right away.
Just imagine working in a big ad agency. Where every office you went into people offered you drinks and you could smoke your face off all day long.
A place where heated arguments turned into the best idea-storming sessions that you’ve ever had.
Imagine working in an environment where a scribble on the back of a napkin could land you a big ticket client and generate millions of dollars in sales.
This is the everyday world of Mad Men. The TV show that has viewers glued to their sets.
In a recent episode, the ever so damaged Don Draper finds himself unknowingly stealing ideas from other people.
Good ideas. Ideas that give him fame and fortune.
He gets away with it and even gets the girl. But there’s some valuable lessons he’s going to learn along the way.
And one of them should have been about Swipe Files. Read more
Copywriting Scorecard Review
Copywriting Scorecard for Bloggers Review
The Copywriting Scorecard for Bloggers is the latest eBook offering from Darren Rowse of Problogger and Glenn Murray of Divine Write.
Darren Rowse and Glenn Murray are both leaders in their fields. They’ve come together to offer a practical and actionable guide to take your blogging to the next level.
And I have to say that this eBook is a Copywriting and SEO crash course. Read more
How To Kickstart A Word Of Mouth Marketing Campaign
Pimping The Last Exorcism
Last night I was at the Toronto premier of The Last Exorcism during the Toronto After Dark film festival.
This is really a miracle because I hate scary movies. My wife loves them and she sweet talked me into going with her. Dear ole’ Grandma watched the kids.
And yes it did take me about two hours to fall asleep last night. Every little noise in the house was transformed into a 16 year old possessed girl coming to smash my brains in while I slept.
Gives me goosebumps just thinking of it now.
I do have to say that I actually loved this movie. No really I did. Fantastic script, great actors, and the whole evening was supercharged by hanging out with 800 horror geeks.
And to top it all off there was a Q & A with Eli Roth (producer), Patrick Fabian (lead), and Ashley Bell (possessed girl).
It was the charismatic Eli Roth that taught me a couple of things about kick-starting a word of mouth marketing campaign. Read more
Viral Marketing Strategies – Master Viral Marketer Reveals 3 Things You Need To Know
Viral Marketing – 3 Keys To Success
Having something you create go “viral” is a marketers wet dream.
But is there a science behind viral marketing? Some sort of method to the madness?
Viral marketing expert David Meerman Scott believes there is. Read more
Sharing Is Marketing
Is Sharing Part of Your Marketing Mix?
Share everything.
That’s the number one rule of life that best selling childrens author Robert Fulghum learned in kindergarten.
You make more friends when you share.
But the real question in this marketing 3.0 world is, “Can sharing other people’s stuff really benefit you in the end?”
Valid question.
And the answer is yes. Sharing is marketing.
A marketing method that’s really subtle. So discreet in fact that you may actually miss it at first glance. But it’s there. Read more
Search Engine Optimization – A Visual Guide
(SEO) Search Engine Optimization For You and Me
(SEO) Search engine optimization is amazing when you can get it to work for you. It can drive tons of free and targeted traffic to your site.
And whenever you’re looking to get some awesome bang for your marketing buck it’s surprising more business’ don’t focus on it.
If you get it right, you can write an article (post) once and then have a steady stream of people arriving at your door eagerly looking for whatever it is you’ve just optimized for.
